Apparently, the all-time "supposedly occasional and festive" ethnic wear of the past has also made its way onto red carpets. With traditional vibrant outfits, you get beautiful kurtas, colorful , and comfortable salwars while not sacrificing a bit in terms of their stunning-ness. In the last couple of decades, ethnic fashion evolved into an "omnipresent wear" due to the infinite number of choices it offers to satisfy the fashion needs of every individual.

The Omnipresence of Ethnic Wear in The World

The e-commerce world is flooded with ethnic wear online shopping websites. Ethnic wear is by far the most popular choice at weddings and festivals and its sphere of influence is expanding significantly. Traditional clothing is becoming a glamorous part of international events too.

The omnipresence of ethnic wear extends beyond international platforms to their markets as well. According to reports from Technopak, ethnic wear is the largest category in women's wear, with a total share of 71 per cent in the market. This indicates the cultural hegemony of ethnic wear in the industry of fashion. There is great success in generating revenue through ethnic wear online shopping websites that are easily accessible to everyone and everywhere.

 Maroon-Salwar-Kurta-Set-With-Grey-Dupatta


The Reasons For its Presence

The emergence of the ethnic wear market can be attributed to several factors. The versatility of ethnic wear is the most prominent reason. The ethnic fashion industry's vibrant variations of styles and designs are appealing and fit perfectly well for every possible occasion.

From family functions to formal gatherings, the ethnic wear wardrobe has an unlimited number of collections to meet the demand of every event. The horizons of ethnic wear are enlarging so fast that people across countries are imbibing it and enjoying the fashion. If you are looking for some ethnic wear and wanted to grace the event with your style and looks then ZERESOUQ is the perfect shopping platform for your as they provide a wide range of ethnic varieties at your doorstep.  

Without a doubt, social media has also provided the market with a creative boost. In addition, which has unleashed the potential of e-commerce. 

The fusion of ethnic wear with western fashion is another key factor, contributing to its success and dominance in the market. Jeans, T-shirts, and tops have seemingly become a part of "evergreen fashion". Mixing traditional and western clothing for a trendy and stylish look is one of the benefits of this style. Youths appreciate the freedom to design their own editions of ethnic wear in a limitless manner. A new trend that debuted in fashion in the past few years is the oversized kurta. 

Who says ethnic is boring? If you look at social media, people are embracing ethnic styles because they are cool and elegant, and they can be played with some western fusions.

We all want to look good while not compromising our comfort. The latest ethnic collection features everyday staples that are comfortable and stylish. There are several options available for every event one wants to attend, be it a comfy cotton kurta while you are chilling at home or embroidered kurta at a family gathering. It has never been so easy to get access to traditional attires.

Their Way Ahead

Desi look is no more boring and out of fashion because it is in the trend, and everyone is exploring the variety of outfits available in the market. The world is at your fingers tip and so is fashion. You don't have to wait for your relative to get you the Kurta you have been wanting from your home country, because you can get it yourself from your local fashion portal, ZERESOUQ.COM.

You choose the color, pattern, and design from over 3000+ ready-to-wear styles with the comfort of knowing that what you will receive will be of the highest quality, because we at ZERESOUQ aim to curate the best outfit for you.

Explore the ethnic wear collection on WWW.ZERESOUQ.COM

June 22, 2022 — Karthik Baggam

Leave a comment

Please note: comments must be approved before they are published.